Pack Automotive Museum

Performance - Hot Rods - Custom - Antiques - One Offs Many with valid Race and Movie Build Histories

One of only a few TOTALLY FREE On-Line Automotive Museums on the Internet

CHEVROLET

Chevrolet was founded by a race car driver Louis Chevrolet and William C. Durant who was the founder of General Motors but forced out of office in 1910. Durrant was looking not only to build cas but to rebuild his reputation as a driving force (no pun intended) in the new rapidly growing auto industry. As head of Buick Motor Company prior to founding GM, Durant had hired Chevrolet to drive Buicks in promotional races. On November 3, 1911, Chevrolet entered the auto industry to compete with Henry Ford’s Model T. A year later the classic 6 was introduced for $2,150 and just two years after that the Bow Tie logo first appeared and was said to have been designed from wallpaper Durant once saw in a French hotel. While in Canada in 1915 looking to open production plants there, Durant met with Colonel Sam McLaughlin who’s company was then producing the McLaughlin Buick. In a very short meeting it was agreed then and there that a new company would be created to build Chevrolet cars in Canada. Little did they know that only three years later Durant’s old old company (General Motors) would purchase Durant and McLaughlin’s companies and make them part of GM. During the twenties, thirties and fourties there were obvious changes like styling cues, V-Grills, hydraulic brakes, column shifters and convertibles but no year caught the attention of Americans like the 1950’s did. Here came the first offering of 2-Speed fully automatic transmission, the intro of the Corvette in 1953 with a V/6 engine and fiberglass body and, the infamous Corvair but it was the Bel Air in the 50’s that made the James Dean impression to most youths. Then came the Cameros and Chevelles which are still colletcibles today
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