Pack Automotive Museum

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2000 Ford Focus Kona Edition Concept


130 bhp, 2.0-liter DOHC inline four-cylinder engine, four-wheel independent suspension with front struts and rear coil springs, and front disc, rear drum hydraulic brakes. Wheelbase: 103"

- Designed for mountain biking Millennials
- Kona Blast free-ride bike
- Kona-theme paint and interior

In order to attract members of the Echo Boom or Millennial Generation, those born between the mid-1970s and 2000, Ford teamed with mountain bike manufacturer Kona USA to field the Kona Edition Focus. Introduced at the beginning of the US launch cycle for the Focus at the 2000 Los Angeles Auto Show, the Kona Edition was more than a simple bike-and-car combo. Kona participated in the design of the car, so that every custom feature an out-of-bounds rider would want was built into it including reversable seat "slip" covers that could be worn as a protective vest during riding events (against mud and dirt) and then be remove and slid over the front seats (with the clean side against the seat fabric) to keep your dirt and mud away from the seat fabric.

Chosen as the centerpiece of the concept was the Kona Blast, a specially-designed hard-tail free-ride bike with a long-travel fork, dual disc brakes, platform pedals and other components designated for out-of-bounds riding. Kona helped select the color palette and graphics treatment of the car, and the concept made Kona dealers an integral part of the program. To ensure the Blast was built and fitted correctly, customers who purchased the Focus Special Edition were directed to their local Kona dealer for delivery of the bike. There were also several promotional opportunities involving Ford and Kona dealers.

Just 5,000 Kona Edition cars were made, available in Dirt Brown, CD Silver or Rainforest Green. An integrated, bolted-down luggage rack was included, as well as a fork-mount bike rack. Unique side moldings had molded-in Kona logo and bike tire treads, which were repeated in the heavy-duty rubber Kona floor mats. The car also had Kona off-road, hard wear-inspired seat covers. The car rides on 16-inch, six-spoke aluminum wheels.

The Kona bicycle is not included in this sale but was included in all retail sales when the vehicle debuted and the car was unveiled in a "Dirt" color to match the dirt on one's body after racing your bikes in mud all day. The vehicle runs and drives but is not DOT or EPA certified. It cannot be registered for highway use in the United States and is offered on bill of sale only.

Offered by the Ford Motor Company. Sale proceeds to benefit the Juvenile Diabetes Research Foundation and The Children’s Center.

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